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The MakerSights Blog

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Data-informed Strategies
How to use AI Design Tools without Sacrificing Consumer-Centricity

We focus on surrounding AI design tools with consumer data to improve accuracy and prevent decision fatigue. Our intuitive product insight platform and team of retail-expert researchers work with brands to uncover their target consumers’ preferences on everything from color, silhouettes, patterns and feature attributes.

Team MakerSights

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Retail Trends
Wholesale Sales Unleashed: Unlocking Success in 3 Steps

Learn how to increase sell-in and deepen relationships with key retail partners, empowering brands to thrive in the competitive retail landscape.

Team MakerSights

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Press Releases
Garmont International Selects MakerSights to Inform Product Strategy and Optimize Assortments

Integrating MakerSights into Design, Product Marketing, and Sales Team Processes Part of Montebelluna-based Footwear Brand’s Digital Transformation Initiative

Team MakerSights

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Retail Trends
5 Exciting and Insightful Takeaways from the WWD Summit

From prioritizing consumer obsession to winning over Gen Z and creating omnichannel experiences for shoppers, these are just a few of the pressing issues covered at the 2022 WWD Retail & Apparel CEO Summit.

Dan Leahy

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Press Releases
Tech and Retail Industry Leader Alex Rowe Joins MakerSights as Senior Vice President of Revenue

Rowe to Drive Adoption of the Retail Industry’s Leading Voice of Consumer Platform for Product Development, Merchandising, and Consumer Insights Teams, Further Enable Brand Partner Success

Team MakerSights

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Retail Trends
Harnessing Data, Embracing Change, and Honing “Human” Skills: Highlights from DVF InCharge

I was honored and excited to be asked to moderate last week’s DVF InCharge panel discussion with DVF President and CEO Gabby Hirata, Michael Kors President of Accessories and Footwear Pippa Newman, and the former Reebok GM of Global Business and Product Director for Performance Running Emily Mullins.

Cristina Bravo Olmo

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Retail Trends
55 Statistics Shaping the Retail Industry in 2023

To provide a little insight into what’s likely coming down the pike, we’ve rounded up the recent statistics that we think retailers should keep top of mind over the next twelve months. From operational efficiencies to digital transformation to responsible fashion, here are 55 stats that we believe are key indicators of what’s to come in the new year.

Team MakerSights

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Data-informed Strategies
Creative Ambitions vs. Commercial Realities: How Product Creation and Consumer Insights Teams Can Work Better Together

One team’s success doesn’t have to come at the other’s expense. In fact, it’s proven that brands perform better when these two groups work together.

Team MakerSights

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Data-informed Strategies
The Evolution of Retail Pricing: What’s Changed and Where Brands Must Focus Next

In this time of of fluctuating costs and economic uncertainty, brands should consider re-evaluating pricing strategies and architecture, balancing the need to protect margins and brand integrity while driving sales.

Team MakerSights

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Data-informed Strategies
Data Doesn't Hinder Product Creativity, It Enhances It

Attempting to create products and assortments without a clear understanding of target consumers and what they like is a recipe for wasted resources, unnecessary production costs, and excess inventory.

Team MakerSights

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Retail Trends
Consumer Demand is Invading Retailers' Walled Garden

In previous eras of retail, brands had immense power. They were the tastemakers and controlled the conversation, paying top prices to air their ads on TV and cover the glossy pages of major fashion magazines. Much has changed since then.

Team MakerSights

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Responsible Fashion
Wasting Away: Why Responsible Fashion is About More Than Just Materials

It’s time for brands to go beyond generating waste using eco-friendly materials and reduce the volume of waste itself.

Team MakerSights

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