We combine expertise & technology to deliver tangible insights.
Our experienced retail advisors leverage our retail insights platform to deliver fast, reliable, and actionable insights in days not weeks.
How It Works
Our Consumer Intelligence Platform powers our teams to deliver quality insights, fast (as in “I need to make a decision by EOW” fast)
Our Consumer Intelligence Platform utilizes retail-relevant research methodologies, integrating them into modern consumer feedback experiences that can be delivered to thousands of target consumers globally within hours.
Integrated AI-driven and human-led quality checks ensure that only authentic, attentive respondents are considered—providing your teams with confidence that they’re hearing from the right consumers.
Retail experts, utilizing AI-powered models, analyze, synthesize, and distill digestible takeaways to support your key product milestones.
Our Offering
Product and Innovation Insights
Understand how consumers perceive your concepts, CADs, sketches and line sheets to inform each stage of your product creation process.
Assortment Insights
Introduce your consumer’s perspective into your line review process - making internal meetings more efficient, increasing the adoption of your most promising newness and spotting opportunities to craft a more productive line.
Pricing Insights
Bring consumer-backed rigor to pricing decisions - confidently navigating product & price tradeoffs to set prices based on consumer willingness to pay, not merely markup targets.
Category Insights
Rigorously evaluate opportunities to seize new whitespace for your brand. Identify consumer needs, understand the current competitive landscape and get specific on the opportunities for your brand to grab share.
We specialize in insights designed for retail brands:
Sole Thickness
Chunky isn’t going anywhere; 77% of target consumers expect their next running footwear purchase to have medium to large thickness midsoles.
Laces Vs No Laces
Consumers are willing to pay an additional $3 for quick toggle laces.
Road Running
Only 8% of avid runners are looking for a single shoe that works for both road running and trail running.
Hero Color
Black on white is the top FW ‘25 colorway for 78% of your target consumers.
Pricing and Packages
OUR APPROACH TO PRICING AND PACKAGES
Skeptical that yet another 100 page report from a vendor who doesn’t get your business is going to help you tackle the thorny decisions on your plate?
Our insights programs integrates into your product creation process to deliver tangible insights that actually move the needle at your key milestones.
Agency level expertise and support, with annual packages starting at $50k.
01
We collaborate with you to design a program that directly supports your strategic business priorities and your insights capability goals.
Seize Product Whitespace
Optimize the Line
Grow Wholesale Channels
Strategy Kick-off
Strategy / R&D
Product / Design
Merchandising
Sales / Marketing
02
We engage with your specific target consumer, no matter how niche.
Classic Audience
// Gender: Female
// Age: 18-35
// Has shopped: Asics, adidas, Hoka, New Balance, or Reebok
// Muse: My preferred sneaker is stylish, but athletic - they must be comfortable and perform
Niche Audience
// Gender: Female
// Age: 18-24, 60% 25-34, 20% 35-40
// Activity: Regularly participates in trail running (>3x a week)
// Spend: Willing to spend >$165 on trail running shoes
// Has Shopped: Asics, adidas, Hoka, New Balance, or Reebok
03
Access to 150+ markets allows us to engage your target consumers across the world.
Europe
Asia
America
Middle East
04
Our end-to-end support is rooted in research expertise, a collaborative approach to partnerships and a deep understanding of retail.
We partner with you to develop a research program aligned with your goals, handling everything from design to consumer recruitment and quality assurance. We’ll take on results interpretation, applying our models, benchmarks and industry expertise to surface the key findings from the data in formats your team can run with. Enjoy dashboard access while we manage the heavy lifting.
