WE live & breathe the product creation & gtm calendar.
Integrating the consumer into brand processes that have existed for decades is no small feat. But it’s (by far) the most effective way for global brands to actually embrace consumer centricity in their most critical investments - their assortments.
Product Creation Process
Getting product bets right is hard. Supporting those bets with insights shouldn’t be.
Product teams are juggling the need to understand consumer trends 24 months ahead, develop a globally relevant lineup that caters to diverse local markets, and make decisions that satisfy both the market and internal stakeholders. That's why we've designed our insight programs around your product team's needs. We understand the product creation process and know how to support you in meaningfully embedding insights.
Your business goals expand across your product creation process, and so do our solutions. We help brands:
01
Develop a new category strategy.
02
Evaluate newness.
03
Craft and finalize the line.
04
Optimize pricing and investment depths.
05
Sell in at key accounts.
Have a big milestone meeting coming up (or more like 10)? our team will ensure you show up with the right product, assortment, and pricing insights to inform the decision at hand.
Our Expertise
A TEAM OF RETAIL INSIDERS
We are a diverse group of merchants, strategists, consumer insights leaders, and technology experts who offer external objectivity to your decision making, brought to you by industry insiders.. We come from the inside. Thanks to our experience, we understand your needs and empathize with your challenges to help you inform your decisions to drive results.
We collaborate with you to uncover high-impact research opportunities.
We ensure your product team’s questions are translated into expert research designs.
We execute prioritizing speed, accuracy and quality.
We interpret the consumer feedback, applying our models, benchmarks and industry expertise to surface key findings for your team.
We help you navigate bringing insights to relevant stakeholders across your organization to drive impact.
YOUR TEAM OF INSIDERS
“MakerSights team is awesome. They are very customer-centric. Anytime we've had challenges, especially during the pandemic, we were partnered with MakerSights to help run our go-to-market meetings.
And I loved that MakerSights just had a can-do attitude and got after it. They were like, yeah, let's do this.”
Hy Rosario
“MakerSights team is awesome. They are very customer-centric. Anytime we've had challenges, especially during the pandemic, we were partnered with MakerSights to help run our go-to-market meetings.
And I loved that MakerSights just had a can-do attitude and got after it. They were like, yeah, let's do this.”
Hy Rosario
“MakerSights team is awesome. They are very customer-centric. Anytime we've had challenges, especially during the pandemic, we were partnered with MakerSights to help run our go-to-market meetings.
And I loved that MakerSights just had a can-do attitude and got after it. They were like, yeah, let's do this.”
Hy Rosario
“MakerSights team is awesome. They are very customer-centric. Anytime we've had challenges, especially during the pandemic, we were partnered with MakerSights to help run our go-to-market meetings.
And I loved that MakerSights just had a can-do attitude and got after it. They were like, yeah, let's do this.”
Hy Rosario
“MakerSights team is awesome. They are very customer-centric. Anytime we've had challenges, especially during the pandemic, we were partnered with MakerSights to help run our go-to-market meetings.
And I loved that MakerSights just had a can-do attitude and got after it. They were like, yeah, let's do this.”
Hy Rosario
“MakerSights team is awesome. They are very customer-centric. Anytime we've had challenges, especially during the pandemic, we were partnered with MakerSights to help run our go-to-market meetings.
And I loved that MakerSights just had a can-do attitude and got after it. They were like, yeah, let's do this.”
Hy Rosario
“Style is shorthand for personal style, and you can’t have personal style without understanding the person. So Ralph’s consistently curious about the customer. His whole world view is actually about putting the person at the center, understanding that style comes from within. It’s not externally hoisted upon people from designers or editors or influencers.”
Niall Maher
"We are now able to move from evaluating newness to finalizing an assortment more quickly and with far greater confidence, because we’re making decisions based on product-specific feedback from our target consumers. This is a game-changer for us in terms of productivity, efficiency, and scalability.”
Grace Brooks
“MakerSights team is awesome. They are very customer-centric. Anytime we've had challenges, especially during the pandemic, we were partnered with MakerSights to help run our go-to-market meetings.
And I loved that MakerSights just had a can-do attitude and got after it. They were like, yeah, let's do this.”“MakerSights team is awesome. They are very customer-centric. Anytime we've had challenges, especially during the pandemic, we were partnered with MakerSights to help run our go-to-market meetings.
And I loved that MakerSights just had a can-do attitude and got after it. They were like, yeah, let's do this.”“MakerSights team is awesome. They are very customer-centric. Anytime we've had challenges, especially during the pandemic, we were partnered with MakerSights to help run our go-to-market meetings.
And I loved that MakerSights just had a can-do attitude and got after it. They were like, yeah, let's do this.”
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Dan is the co-founder and CEO at MakerSights. At MakerSights, he focuses on ensuring the marriage of our digital capabilities with our insights & retail expertise is an impactful one. Dan advises brand partner execs on operationalizing AI and digital technology, sizing consumer trends, and building impactful insights programs. Dan’s a music lover (a vinyl snob specifically) and loves getting outside (on foot, bike and skis).
Dan Leahy
Matt is the co-founder and President of MakerSights, overseeing customer, people, and operations functions. Previously, he was an executive and the first employee at Birchbox, where he developed the analytics and insights practice and managed international business. He began his career as a consultant at Bain & Co, advising Fortune 500 clients in retail and technology. Matt graduated summa cum laude from Princeton.
Matt Field
Katie is an experienced Solutions Consultant with over six years at MakerSights and a background in buying and planning at Neiman Marcus. Her experience within the buying process from the retailer side gives her deep insight into brand challenges and effective sell-in strategies. She excels in developing innovative solutions that align business strategies with product insights to drive profitability and growth.
Katie Howard
Courtney leads the Customer Success team at MakerSights with a decade of experience helping companies leverage technology to better understand and reach consumers. Her background in fashion merchandising, communications, as well as 10 years in retail further equip her to guide brands in making data-informed product decisions to drive growth and reduce waste. Courtney delights in building collaborative partnerships that help brands keep innovating.
Courtney Barr
With over 10 years of experience helping large companies integrate voice of consumer data and research into their key business decisions, Sargam Atherton focuses on driving organizational change and operational performance to ensure brands are successful in turning insights into action through value added services.
Sargam Atherton
Carmen Ayala is a seasoned sales and account director specializing in retail. She leverages her expertise in consumer insights and trend solutions to help global brands craft the best insight programs for their business needs. Carmen’s skill in aligning solutions with business objectives drives impactful results and fosters lasting client relationships.
Carmen Ayala
Lucy brings over a decade of fashion industry expertise to MakerSights, with a strong background in merchandising and range building. She excels in go-to-market strategy and new market development, driving European business growth and retention. Passionate about partner success, she also shares her insights as a guest speaker at the London College of Fashion MBA.
Lucy Sandford
Matthew partners with some of the largest brands to shape and execute brand strategy throughout the product creation process. With a career rooted within the fashion industry, starting on the shop floor and developing to key account sales after university, he is most passionate about collaborating to bring the best possible products to the consumer.
Matthew Doran
Beth specializes in driving growth for key athletic apparel and footwear accounts in EMEA. Before MakerSights, she was a Buyer at data-driven retailer Stitch Fix, overseeing the activewear department and lifestyle brands. Passionate about human motivations, strategy, and market trends, she studied BSc Psychology and completed Harvard Business School's Disruptive Strategy and Innovation for Brands.
Beth Williams
Gino brings over a decade of experience working at brands in the retail and fashion industry, having worked closely with design, merchandising, and retail teams to drive innovation and success. At MakerSights, Gino has strategically partnered with commercial and enterprise brands, bridging consumer research across the product creation and GTM process.
Gino Jokbengboon
As an avid runner and footwear enthusiast, Leah partners with some of our largest athletic footwear and apparel brands. With a robust background in research and experimentation, she plays a key role in determining how and when to integrate insights into the product creation process, while highlighting the power of data to build relationships and achieve success with key accounts.
Leah Webster
With a background in omnichannel merchandising, Hudson brings a comprehensive understanding of the retail landscape. Since joining MakerSights in 2021, he empowers brand partners by leveraging his expertise to transform data into actionable insights. Hudson helps brands understand their current and aspirational customers, enabling informed decision-making and fostering innovation throughout the product creation process.
Hudson Leiser
Pat is a data-driven manager with a proven track record in leading support teams and enhancing customer satisfaction. Since joining MakerSights, he has scaled support functions and partnered with every one of our brands to optimize survey testing processes. Prior to MakerSights, Pat helped customers across various industries, providing effective solutions and data to achieve business goals.
Pat Pickering
Proof Points
We understand your needs because we have done the job ourselves and have helped brands just like you.
