Dive into Part 1 of our Running Report to uncover the evolving behaviors of today's runners. We engaged with 1,602 consumers in the US and UK to reveal insights into their running habits, retail preferences, product choices, and how they perceive brand communications. Whether you're targeting novice runners, Gen Z runners or experienced racers, understanding these trends is essential for staying competitive in the growing running market. Explore these insights to inform your product investments and marketing strategies, and capture this massive opportunity.
Dive into Part 1 of our Running Report to uncover the evolving behaviors of today's runners. We engaged with 1,602 consumers in the US and UK to reveal insights into their running habits, retail preferences, product choices, and how they perceive brand communications. Whether you're targeting novice runners, Gen Z runners or experienced racers, understanding these trends is essential for staying competitive in the growing running market. Explore these insights to inform your product investments and marketing strategies, and capture this massive opportunity.