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Outerwear Category & Style Report
Knowing what consumers want is key to making smart product decisions and staying competitive. The Outerwear Category & Style Report helps brands understand consumer preferences and behaviors before they enter, refresh, or expand the outerwear category, enabling them to focus on high-priority categories, increase efficiency, and stay relevant by capitalizing on the trends that matter most to their audience.
Outerwear Category & Style Report
Gain a clear understanding of category needs and top-performing women's outerwear styles to guide concept selection and design direction. This report was designed to help brands identify key consumer preferences, align product assortments with demand, and capitalize on the styles and trends that matter most to their audience.
Overview
Gain a clear understanding of category needs and top-performing women's outerwear styles to guide your investment decisions. This report was designed to help brands identify key consumer preferences, align product assortments with demand, and capitalize on the styles and trends that matter most to their audience.
Key Takeaways
- Despite outerwear’s functional purpose, style edges out price and comfort, highlighting that looking good matters just as much as staying warm.
- Oversized and relaxed fits dominate women’s outerwear preferences, reflecting a desire for effortless, laid-back silhouettes that align with modern aesthetics.
- Women purchase outerwear more frequently than assumed, with mid-tier pricing outperforming premium price points. Offering frequent, stylish releases at accessible price points can drive volume and loyalty.
Read the full report for deeper insights into consumer preferences, trendsetter behaviors, and key differences in appeal across markets and trend-forward consumers.
Methodology
Gain a clear understanding of category needs and top-performing women's outerwear styles to guide your investment decisions. This report was designed to help brands identify key consumer preferences, align product assortments with demand, and capitalize on the styles and trends that matter most to their audience.
Read the full report for deeper insights into consumer preferences, trendsetter behaviors, and key differences in appeal across markets and trend-forward consumers.
