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Running Apparel Preferences Report
With 1 in 4 runners frequently purchasing running apparel, the market opportunity is apparent. However, different cohorts—Gen Z Runners, Experienced Racers, and Beginner Runners—have unique needs. Understanding these distinct preferences is the crucial first step toward crafting a targeted strategy for running apparel.
Overview
Part 4 of our Running Report focuses on running apparel. There's a significant opportunity to increase average order value (AOV) and expand market share by thoughtfully pairing and merchandising a complete look for runners—it may start with sneakers, but it doesn't end there. We engaged with 1,602 consumers in the US and UK to uncover which types of apparel runners purchase most frequently, what they are looking for in running apparel (performance, quality, brand etc), and the different preferences across key running cohorts.
Key Takeaways
- The opportunity: The more experienced the runner, the more likely they are to buy running apparel (55% more likely than the average runner).
- Their preferences: Experienced racers are also 91% more likely to have purchased cold weather running apparel.
- Their Considerations: So how do you get these experienced racers purchasing your brands run apparel? It's all about ratings and review for this cohort.
Read the full report to discover apparel shopping behaviors and preferences of Experienced Racers and other cohorts, such as Gen Z Runners, Outdoor Runners, and Fitness Runners.
Methodology
Part 4 of our Running Report focuses on running apparel. There's a significant opportunity to increase average order value (AOV) and expand market share by thoughtfully pairing and merchandising a complete look for runners—it may start with sneakers, but it doesn't end there. We engaged with 1,602 consumers in the US and UK to uncover which types of apparel runners purchase most frequently, what they are looking for in running apparel (performance, quality, brand etc), and the different preferences across key running cohorts.
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