Back to Resources
PI Apparel June 2022 Speaking Session Featuring Dearfoams
Watch as Dearfoams’ Chief Merchandising Officer shares how a consumer-obsessed product strategy has enabled the brand to achieve sustainable growth in uncertain times.
Overview
Dearfoams Chief Merchandising Officer Angela Kenney sat down with MakerSights Chief Marketing Officer Cristina Bravo Olmo at PI Apparel to discuss how the slipper brand harnessed recent events as an opportunity to put consumers at the center of its product strategy and drive sustainable growth.
Tune into the session to learn how Dearfoams:
- Reduced proto and sales sampling by 50% with front-end consumer testing
- Beat the supply chain crisis by shaving 3 months off assortment development
- Uses consumer sentiment data to streamline department store sell-in
- And so much more!
Key Takeaways
Methodology
Dearfoams Chief Merchandising Officer Angela Kenney sat down with MakerSights Chief Marketing Officer Cristina Bravo Olmo at PI Apparel to discuss how the slipper brand harnessed recent events as an opportunity to put consumers at the center of its product strategy and drive sustainable growth.
Tune into the session to learn how Dearfoams:
- Reduced proto and sales sampling by 50% with front-end consumer testing
- Beat the supply chain crisis by shaving 3 months off assortment development
- Uses consumer sentiment data to streamline department store sell-in
- And so much more!
