Denim Styles Report
With denim trends shifting constantly (has the barrel cut peaked? Is Boho here to stay? What about denim shorts?), brands are telling us it’s hard to keep up. It’s even harder to place confident buys knowing that what’s hot today might not be in 6–12 months. To help, our Denim Styles Report takes a deeper dive into the category, exploring consumer preferences for styles and washes across different cohorts and regions.
Overview
Denim is at the heart of shifting generational fashion trends, making it essential for brands to understand evolving consumer preferences.
Our Denim Style Report breaks down how denim styles resonate differently across Gen Z, Millennials, and Gen X within key regions: the US, UK, and China. This detailed analysis provides actionable insights into the unique needs and preferences of each demographic, helping you tailor your strategy by region and generation.
From understanding style preferences to determining buy depths, this report equips product and sales teams with the tools to optimize assortments, align with consumer expectations, and drive success in the denim category for 2026 and beyond.
Key Takeaways
- US: Skinny jeans continue to dominate the American market, though more progressive styles are gaining traction among younger Gen Z women.
- UK: While there isn’t a significant difference in wash preferences overall in the UK, light wash emerges as the most popular. In contrast, US consumers tend to choose different washes for specific occasions.
- China: Wide-leg jeans are the top choice, followed closely by straight-cropped styles, which are particularly favored by Gen X.
Read the full report to explore Gen Z, Millennial, and Gen X preferences across regions in greater detail.
Methodology
Denim is at the heart of shifting generational fashion trends, making it essential for brands to understand evolving consumer preferences.
Our Denim Style Report breaks down how denim styles resonate differently across Gen Z, Millennials, and Gen X within key regions: the US, UK, and China. This detailed analysis provides actionable insights into the unique needs and preferences of each demographic, helping you tailor your strategy by region and generation.
From understanding style preferences to determining buy depths, this report equips product and sales teams with the tools to optimize assortments, align with consumer expectations, and drive success in the denim category for 2026 and beyond.
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