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Overview
In retail, understanding shifting consumer preferences is crucial for brand success. To embrace the influence of Gen Z, footwear brands must identify what sets this generation apart and what similarities they share with other key consumers. In May 2023, we surveyed 583 US consumers, including 146 Gen Z respondents, to gather insights on their shopping behaviors and attitudes towards sneakers, both everyday and athletic.
Access the full report to learn more about:
- Gen Z spending habits and brand preferences
- Ideal sneaker color preferences and assortment
- Sources of influence and key shopping channels for sneakers
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Key Takeaways
Methodology
In retail, understanding shifting consumer preferences is crucial for brand success. To embrace the influence of Gen Z, footwear brands must identify what sets this generation apart and what similarities they share with other key consumers. In May 2023, we surveyed 583 US consumers, including 146 Gen Z respondents, to gather insights on their shopping behaviors and attitudes towards sneakers, both everyday and athletic.
Access the full report to learn more about:
- Gen Z spending habits and brand preferences
- Ideal sneaker color preferences and assortment
- Sources of influence and key shopping channels for sneakers
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