From seasonal kickoff and concept direction to fabric selection and cutting factory POs, your product calendar revolves around milestone meetings. If insights aren’t delivered within these critical (and tight!) time windows and contextualized, they don’t do you much good. Our insights programs integrate directly into your milestone calendar, ensuring you have the right insights, at the right time, with the right context.
“MakerSights team is awesome. They are very customer-centric. Anytime we've had challenges, especially during the pandemic, we were partnered with MakerSights to help run our go-to-market meetings. And I loved that MakerSights just had a can-do attitude and got after it. They were like, yeah, let's do this.”
With our product calendar set two years in advance, MakerSights allows us to test products with cutting-edge, trendsetting audiences today. If they like them now, we know they'll resonate with the mass market in two years.
“Style is shorthand for personal style, and you can’t have personal style without understanding the person. So Ralph’s consistently curious about the customer. His whole world view is actually about putting the person at the center, understanding that style comes from within. It’s not externally hoisted upon people from designers or editors or influencers.”
"We are now able to move from evaluating newness to finalizing an assortment more quickly and with far greater confidence, because we’re making decisions based on product-specific feedback from our target consumers. This is a game-changer for us in terms of productivity, efficiency, and scalability.”
Consumer Centricity goes well beyond a collection of stats in a research report. It’s about understanding consumer behaviors, needs, preferences and mentalities. We specialize in transforming consumer needs into tangible takeaways designed to inform your tangible product decisions.
Our team of retail advisors uses their in-depth knowledge of the product creation, line development and GTM process to provide relevant insights ahead of every milestone meeting. We combine our expertise in embedding insights into brand processes with tailored approaches, models, and an insights platform customized for retail, enabling us to deliver packaged up takeaways in as little as 2-3 days.