The outdoor, active footwear consumer represents a significant share of the sporting goods retail industry, which reached $67.8 billion in 2023. Lockdowns during the pandemic led to a surge in interest for outdoor activities that hasn't slowed down, with trail running, hiking, and walking becoming especially popular among consumers.

MakerSights is a key partner for many of the world's leading active footwear brands. Recognizing this position, we conducted an extensive research study in hopes to provide brands/retailers alike guidance on how they can tailor their product offerings and overall assortment to win with the outdoor active consumer.