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Understanding Runners Report
Learn about consumers' running behavior to better understand what motivates runners.
Overview
Dive into Part 1 of our Running Report to uncover the evolving behaviors of today's runners. We engaged with 1,602 consumers in the US and UK to reveal insights into their running habits, retail preferences, product choices, and how they perceive brand communications. Whether you're targeting novice runners, Gen Z runners or experienced racers, understanding these trends is essential for staying competitive in the growing running market. Explore these insights to inform your product investments and marketing strategies, and capture this massive opportunity.
Key Takeaways
- Nearly 1 in 5 runners laced up their shoes for the first time within the last six months, showing promise for the running category.
- Gen Z is a key running cohort, second only to seasoned racers in terms of how much they run, with nearly half of them running 4-6 times a week or daily.
- 60% of runners have experimented with running in groups or crews, and as this movement grows, it offers running brands an opportunity to join the conversation and actively engage with this new community-driven culture.
