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Running Retail Behavior Report
Learn about runners' shopping behaviors such as where they like to shop, how loyal they are (or aren’t) and what occasions they wear running shoes.
Overview
Dive into Part 2 of our latest report to explore the retail behaviors of today's runners. We surveyed 1,602 consumers in the US and UK to uncover where they like to shop, how loyal they are to brands, and the occasions they wear running shoes. Whether you're aiming to boost customer loyalty or understand shopping preferences, these insights are crucial for staying competitive in the running market. Use this information to inform your retail strategies and better meet the needs of your target audience.
Key Takeaways
- Brands should consider if they have enough (or too much) specialization in their run line, as three quarters of runners rotate between two or more pairs of sneakers, each suited for specific activities like easy runs, gym workouts, long runs, trail runs, and even hiking
- While most consumers stick with their favorite brands, 60% of the market is still open to exploring beyond their go-to choices. This means there’s a real opportunity to steal share—if brands and retailers can tap into what truly resonates with runners' needs and desires.
