As market globalization, digital channels, and consumer demands increase, brands must involve consumers at each stage of the value chain to successfully craft assortments that appeal across segments — without becoming over-assorted and hurting profit margins. But traditional focus groups can’t solve for the speed, scale, depth, or diversity of insights brands need today.
Enter digital consumer testing. Brands now have the power to gather detailed product feedback from diverse consumer segments in just a few hours. But so much power and flexibility can be overwhelming, so we’re revealing best practices used by brands like Faherty, Dearfoams, and Rothy’s before, during, and after testing. You’ll learn:
September 27, 2022
As market globalization, digital channels, and consumer demands increase, brands must involve consumers at each stage of the value chain to successfully craft assortments that appeal across segments — without becoming over-assorted and hurting profit margins. But traditional focus groups can’t solve for the speed, scale, depth, or diversity of insights brands need today.
Enter digital consumer testing. Brands now have the power to gather detailed product feedback from diverse consumer segments in just a few hours. But so much power and flexibility can be overwhelming, so we’re revealing best practices used by brands like Faherty, Dearfoams, and Rothy’s before, during, and after testing. You’ll learn:
Learn how Gen Z compares to Millennials+ when it comes to spending habits, sneakers preferences, influences and shopping channel in our comprehensive report.
With your consumers at the heart of every decision, you'll always know where you’re headed. Here are four steps to assembling the perfect VOC team and aligning your organization for maximum impact.
Ask these seven questions when evaluating Voice of Consumer platforms to quickly spot any red flags, narrow down your options, and choose the right solution for your brand.
