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Consumer Insights

The latest news and learnings from our blog

Creative Ambitions vs. Commercial Realities: How Product Creation and Consumer Insights Teams Can Work Better Together

One team’s success doesn’t have to come at the other’s expense. In fact, it’s proven that brands perform better when these two groups work together.

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3 Reasons Why Your Consumer Insights Are Being Ignored

Don’t let your insights be ignored — follow these tips to start turning up the volume.

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How MakerSights' Consumer Profiles Help Brands Reach Their Ideal Audiences

The noise of the modern world requires brands to find consumers with a shared wavelength. MakerSights helps brand partners create precise consumer profiles that align with their strategy and products.

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It Takes a Village: Democratize Access to Consumer Insights with MakerSights

Introducing Snap & Share!

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A conversation with New Balance: Building a consumer-obsessed culture

How does the iconic footwear brand remain tuned into its ever-growing growing consumer base? Find out here.

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Look! I’m Over Here!!

I’m 66, married, and live in a house my husband and I have been in for 35+ years. My friends and I check the 65+ box on applications. It’s sobering.

Joan Maxwell

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