MakerSights empowers category leaders and product teams to make consumer data-informed decisions throughout the production cycle – from driving category strategies to increasing SKU productivity and identifying new category investment opportunities – that improve margins, increase profitability, and reduce wasted time, money, and resources.
Share consumer data and insights with executives and cross-functional stakeholders to improve market responsiveness, swiftly reach conviction on new and experimental styles that evolve the brand, and drive alignment at every milestone meeting with actionable consumer sentiment data on:
Accelerate time to market with an efficient line that strikes the perfect balance between exciting new styles and high-performing core items:
Help merchandising teams make investment decisions that are powered by statistically significant consumer data that is collected in 48 hours and at a fraction of the cost as a standard focus group.
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Enable merchandising, e-Commerce, and regional teams to strike the perfect balance between margin and demand by leveraging a powerful combination of data science and proven conjoint methodology to assess consumers’ price sensitivity and willingness to pay.
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"MakerSights enables our Teva and Hoka product teams to tackle today’s complexities with a tailored, data-driven product strategy. We’re able to remain bullish on strategic opportunities and identify risks before time and money are committed."
Wendy Yang
President of Performance Lifestyle Group, Deckers Brands
I was honored and excited to be asked to moderate last week’s DVF InCharge panel discussion with DVF President and CEO Gabby Hirata, Michael Kors President of Accessories and Footwear Pippa Newman, and the former Reebok GM of Global Business and Product Director for Performance Running Emily Mullins.
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