Following Series A, Pioneer in Retail Product Decision-Making Adds Seasoned Industry Veterans to Lead Marketing and Engineering
SAN FRANCISCO – August 8, 2019 – MakerSights, pioneer of the product decision engine for retail, today announced the appointment of Justin Womersley as VP Engineering and Adam New-Waterson as VP Marketing. Womersley is an entrepreneur who has successfully built several companies with a technical background in software engineering and data science and New-Waterson brings a wealth of deep retail industry knowledge and an aptitude for building high-performing teams. Following the company’s recent $8.5M Series A funding announcement led by Forerunner Ventures and as it prepares for an upcoming year of expansion, the addition of Womersley and New-Waterson reflects the company’s focus on driving further innovation and rapid growth in modern retail product decision-making.
“It’s an exciting time at MakerSights as we experience unprecedented growth and look toward continued growth and expansion. It takes an exceptional team to create a transformational product and we’ve been very purposeful about bringing on high-caliber individuals into the team,” said Dan Leahy, CEO and co-founder, MakerSights. “Justin and Adam are key leadership hires who will bring the integral skills, networks and experience required to achieve our ambitious go-to-market growth objectives as we continue to develop the retail tech solutions to support a more consumer-centric and data-driven approach to retail.”
Justin Womersley specializes in building high-performing product-engineering teams and will be focusing on scaling the MakerSights’ world-class engineering team. Prior to joining MakerSights, he founded and held leadership roles in several companies including Pyup, TravelGround, and Huzza which was acquired by Kickstarter. As CEO and founder at Huzza, a company focused on connecting creatives with consumers, Womersley managed everything from technical development to customer development as well as building out the company’s investor network. Womersley received a Masters Degree from Stanford University with a focus on artificial intelligence and human computer interaction in product design.
Before MakerSights, Adam New-Waterson specialized in helping brands and retailers by delivering digital experience and dynamic personalized advertising as VP Global Demand Generation at BloomReach and VP of Demand Generation at RevJet. As the former Chief Marketing Officer of LeanData, a company in the Revenue Operations market, New-Waterson is known for his expertise in (ABM) account-based marketing. Before his move to Silicon Valley, New-Waterson lived in Europe leading an international team of marketers in sustainability and real estate.
MakerSights combines brands’ instincts, consumer sentiment, historical evidence, and data science to put product intelligence in the hands of go-to-market decision makers. By engaging with consumers, brands are given smart recommendations to make informed decisions throughout the product development life cycle—resulting in faster decision-making across the organization, more profitable assortments, reduced waste and loyal customers. MakerSights currently partners with brands including Calvin Klein, Levi’s, Tommy Hilfiger, Shinola, Taylor Stitch, HOKA ONE ONE, and Teva among its customer base.
MakerSights, pioneer of the product decision engine for retail, provides a trusted digital feedback loop between the market and the makers, bridging the gap between what brands think consumers want and what consumers value. MakerSights supports decisions during all stages of the product development calendar by combining the voice of the customer, merchant intuition, and historical sales data, decision makers gain rapid access to critical intelligence to inform their key decisions. Designers get validation on new concepts, merchandising teams instantly spot opportunities and risks before finalizing line plans, and sales teams learn preferences of consumers at key retail accounts to inform sell-in conversations. MakerSights’ machine learning algorithms predict consumer sales before any resources are committed. The end results are collaborative decisions across the organization, leading to more profitable assortments, reduced waste and markdowns, and loyal customers. Top apparel, footwear and accessories brands worldwide—including Calvin Klein, Levi’s, Tommy Hilfiger, Shinola, Taylor Stitch, HOKA ONE ONE and Teva—have de-risked billions of inventory by using MakerSights.