Dan Leahy, cofounder and ceo of MakerSights, which describes itself as a “product decision engine for retail,” said technology and data (including machine learning) can help retailers and brands better manage their business through disruptions such as the coronavirus outbreak.

MakerSights partners with retailers and brands to help inform decision-making “across key decision points” within the product development go-to-market process and calendar. The company taps into a database of tested products as well as conversion data to help formulate the purchase intent of consumers.

Given the current impact of the COVID-19 outbreak and its impact on the supply chain, which includes a massive inventory glut, Leahy said this is a time for companies “to rethink how they work in terms of those key decisions in the go-to-market calendar” and to consider ways to be more “digitally driven and more collaboratively driven.”

INFLUENCE OF COVID-19 ON CONSUMER SPENDING BY CHANNEL
Download our latest report on consumer spending habits + explore a curated selection of resources to help you navigate these uncertain times.
download report
close-image
Share This