by Nicole Greenwell | Mar 6, 2017 | Merchandising & Retail Buying
Joan Maxwell, former VP Merchandising at Vera Bradley, shares her thoughtful take on the future of retail As January rolls along, I’m thinking about the strategies and tactics I would have put in place for 2017 at Vera Bradley in my former role as VP,...
by Nicole Greenwell | Mar 1, 2017 | Merchandising & Retail Buying
Industry talk currently centers around brands moving from a fashion dictatorship model (they tell us what to wear, when) to a retail democracy (we, the customer, have a voice that is heard and included in the design and production process). In the past, brands sold...
by Nicole Greenwell | Feb 28, 2017 | Decision Support
Amy Kohler, MakerSights VP of Strategic Engagement, describes some common challenges and frustrations of a merchant: Sitting in an endless meeting, hypotheses are circulating. How do you differentiate one idea from another? You are slowly sinking into a pool of...
by Nicole Greenwell | Feb 22, 2017 | Success Stories
The merchandising team at Taylor Stitch, a fast-growing apparel brand based in San Francisco, had a problem. They had a 48-hour window to place the largest fabric buy of their fall season, material for their popular Yosemite shirt line, and they couldn’t reach a...
