Even before COVID-19, consumers revealed their demand for meaningful and sustainable change in the retail industry. In light of the crisis, reducing environmental impact by cutting waste in the product-to-market process has become not only good for the planet — it’s now critical for business survival.
Through this new lens, brands should focus on reducing waste and optimizing assortments for efficient inventory management, rather than on creating flash-in-the-pan product lines sourced from repurposed materials.
Brands who embrace and adopt more sustainable and efficient practices will achieve healthier, more consistent long-term growth and become the new leaders of a reimagined retail industry on the other side of the crisis.
May 1, 2020
Even before COVID-19, consumers revealed their demand for meaningful and sustainable change in the retail industry. In light of the crisis, reducing environmental impact by cutting waste in the product-to-market process has become not only good for the planet — it’s now critical for business survival.
Through this new lens, brands should focus on reducing waste and optimizing assortments for efficient inventory management, rather than on creating flash-in-the-pan product lines sourced from repurposed materials.
Brands who embrace and adopt more sustainable and efficient practices will achieve healthier, more consistent long-term growth and become the new leaders of a reimagined retail industry on the other side of the crisis.
Sustainability is a growing passion and concern for consumers, find out how your brand can meet expectations.
