Retail brands are facing unprecedented challenges and, with more economic uncertainty than at any point in our lifetimes, the stakes have never been higher for brands to make smart design and inventory decisions. To say that brands are being asked to do more with less right now is an understatement.
Most brand leaders are highly confident the industry will get through this: they just don't know when, where, or how consumers will respond and spend in the meantime.
Understanding the pressing need for better data, MakerSights engaged a panel of global consumers from the US, UK, Germany, and China to get a pulse on consumer behavior, spending habits, and preferred communications from brands. Get the detailed findings from what consumers shared in the report.
June 1, 2020
Retail brands are facing unprecedented challenges and, with more economic uncertainty than at any point in our lifetimes, the stakes have never been higher for brands to make smart design and inventory decisions. To say that brands are being asked to do more with less right now is an understatement.
Most brand leaders are highly confident the industry will get through this: they just don't know when, where, or how consumers will respond and spend in the meantime.
Understanding the pressing need for better data, MakerSights engaged a panel of global consumers from the US, UK, Germany, and China to get a pulse on consumer behavior, spending habits, and preferred communications from brands. Get the detailed findings from what consumers shared in the report.
Following the five trends outlined in this guide will help you maintain a healthy level of cautious optimism in the face of fluctuating market uncertainty.
Learn how to bridge the growing gap between brands and consumers and start delivering more products that your target segments love, are willing to buy at full price, and want to keep.
Make confident decisions during uncertain times by following these six sage pieces of advice from retail veterans who successfully weathered the economic storms of the past.
