2020 Consumer Outlook on Product
and Purchasing 

How to craft a compelling product strategy through the lens of today’s consumer

As consumers of all ages continue to shift their spending behaviors and brands debate what the right product mix looks like for future seasons, there still seem to be more questions than answers.

Which consumers are ready and willing to spend? On what products?
Should brands focus on core product offerings or risk introducing newness?
Are consumers staying loyal to the brands they love, or is there an opportunity for brands to acquire a consumer that’s open to trying something new?

With traditional product decision making and focus groups thrown off track by COVID-19, we engaged more than 750 consumers using MakerSights to help answer these critical questions.

Download the MakerSights 2020 Consumer Outlook for original insights to inform your product strategies and keep pace with today’s complex consumer. 

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INFLUENCE OF COVID-19 ON CONSUMER SPENDING BY CHANNEL
Download our latest report on consumer spending habits + explore a curated selection of resources to help you navigate these uncertain times.
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