A Multifaceted North Face

A Multifaceted North Face

In the city of San Francisco, you will find three North Face stores within three square miles. Within the walls of each store however, you will find a unique experience — different product, different employees and a totally different aesthetic — each intended to speak...
Modern Merchandising

Modern Merchandising

As a former merchant turned consultant to merchants, I’ve had my fair share of exposure to production calendars, line reviews & selling meetings. In reflecting on my experiences over the last decade, I realized that although the retail industry itself has...