Starting with the end in mind
Creating product is a lengthy and cumbersome task requiring input and collaboration from multiple functions. There are many steps along the traditional go-to-market path where these cross-functional collaborators meet to discuss (some would say argue) about what...
The challenges with selling internationally
Each season starts the same. The CEO and the board, looking for predictable sustained revenue, are seeking their next growth drivers. The plan for the season comes out, “We’re going to do $100M in Spring.” While the designers sketch and create prototypes, the...
